Favorite Marketing Books

Every so often, I get asked about marketing books I’ve enjoyed.

I do like to caveat that most books can’t teach you everything you need to know about marketing and it’s good to also sprinkle in some newsletters, social platforms, and real-life experience. But it doesn’t hurt!

As always, would love any feedback or recommendations from you. Feel free to tweet me @kushaanshah.

The list:

  1. Obsessed – Emily Heyward
  2. Obviously Awesome – April Dunford
  3. Traction – Gabriel Weinberg and Justin Mares
  4. Junior – Thomas Kemeny
  5. Buyology – Martin Lindstrom
  6. Contagious – Jonah Berger
  7. Alchemy – Rory Sutherland
  8. 22 Immutable Laws of Marketing – Al Ries
  9. Influence: Psychology of Persuasion – Robert Cialdini
  10. Predictably Irrational – Dan Ariely
  11. Nudge – Richard Thaler
  12. Purple Cow – Seth Godin
  13. The Power of Habit – Charles Duhigg
  14. Hooked – Nir Eyal
  15. Engaged: Designing for Behavior Change – Amy Bucher
  16. Switch – Chip and Dan Heath
  17. The Tipping Point – Malcom Gladwell
  18. Trust Me, I’m Lying – Ryan Holiday
  19. Why We Buy – Paco Underhill
  20. Product-Led Onboarding – Ramli John

The other risk with these lists is that the landscape changes, problems marketers tackle change, and ideas compound over time. I encourage anyone looking to baseline learning marketing to also look beyond this list. White male academics from the 1900s can only teach you so much about the world 🙂

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