Every so often, I get asked about marketing books I’ve enjoyed.
While some of my favorite books have influenced concepts I’ve written about in my newsletter and my general understanding of consumer psychology, I will caveat that books are just one source of my information diet and largely a small part – most of my time these days is spent with newsletters and on Twitter.
The risk with these lists is that the landscape changes, problems marketers tackle change, and ideas compound over time. I encourage anyone looking to baseline learning marketing to also look beyond this list. Take what endures and evolve beyond what doesn’t. White male academics from the 1900s can only teach you so much about the world 🙂
As always, would love any feedback or recommendations from you. Feel free to tweet me @kushaanshah.
The list:
- Obsessed – Emily Heyward
- Obviously Awesome – April Dunford
- Traction – Gabriel Weinberg and Justin Mares
- Junior – Thomas Kemeny
- Buyology – Martin Lindstrom
- Contagious – Jonah Berger
- Alchemy – Rory Sutherland
- 22 Immutable Laws of Marketing – Al Ries
- Influence: Psychology of Persuasion – Robert Cialdini
- Predictably Irrational – Dan Ariely
- Nudge – Richard Thaler
- Purple Cow – Seth Godin
- The Power of Habit – Charles Duhigg
- Hooked – Nir Eyal
- Engaged: Designing for Behavior Change – Amy Bucher
- Switch – Chip and Dan Heath
- The Tipping Point – Malcom Gladwell
- Trust Me, I’m Lying – Ryan Holiday
- Hey, Whipple, Squeeze This – Luke Sullivan, Edward Boches
- Scientific Advertising – Claude Hopkins
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