Every so often, I get asked about marketing books I’ve enjoyed.
I do like to caveat that most books can’t teach you everything you need to know about marketing and it’s good to also sprinkle in some newsletters, social platforms, and real-life experience. But it doesn’t hurt!
As always, would love any feedback or recommendations from you. Feel free to tweet me @kushaanshah.
The list:
- Obsessed – Emily Heyward
- Obviously Awesome – April Dunford
- Traction – Gabriel Weinberg and Justin Mares
- Junior – Thomas Kemeny
- Buyology – Martin Lindstrom
- Contagious – Jonah Berger
- Alchemy – Rory Sutherland
- 22 Immutable Laws of Marketing – Al Ries
- Influence: Psychology of Persuasion – Robert Cialdini
- Predictably Irrational – Dan Ariely
- Nudge – Richard Thaler
- Purple Cow – Seth Godin
- The Power of Habit – Charles Duhigg
- Hooked – Nir Eyal
- Engaged: Designing for Behavior Change – Amy Bucher
- Switch – Chip and Dan Heath
- The Tipping Point – Malcom Gladwell
- Trust Me, I’m Lying – Ryan Holiday
- Why We Buy – Paco Underhill
- Product-Led Onboarding – Ramli John
The other risk with these lists is that the landscape changes, problems marketers tackle change, and ideas compound over time. I encourage anyone looking to baseline learning marketing to also look beyond this list. White male academics from the 1900s can only teach you so much about the world 🙂
Kushaan Shah 