Favorite Marketing Books

Every so often, I get asked about marketing books I’ve enjoyed.

While some of my favorite books have influenced concepts I’ve written about in my newsletter and my general understanding of consumer psychology, I will caveat that books are just one source of my information diet and largely a small part – most of my time these days is spent with newsletters and on Twitter.

As always, would love any feedback or recommendations from you. Feel free to tweet me @kushaanshah.

The list:

  1. Obsessed – Emily Heyward
  2. Obviously Awesome – April Dunford
  3. Traction – Gabriel Weinberg and Justin Mares
  4. Junior – Thomas Kemeny
  5. Buyology – Martin Lindstrom
  6. Contagious – Jonah Berger
  7. Alchemy – Rory Sutherland
  8. 22 Immutable Laws of Marketing – Al Ries
  9. Influence: Psychology of Persuasion – Robert Cialdini
  10. Predictably Irrational – Dan Ariely
  11. Nudge – Richard Thaler
  12. Purple Cow – Seth Godin
  13. The Power of Habit – Charles Duhigg
  14. Hooked – Nir Eyal
  15. Engaged: Designing for Behavior Change – Amy Bucher
  16. Switch – Chip and Dan Heath
  17. The Tipping Point – Malcom Gladwell
  18. Trust Me, I’m Lying – Ryan Holiday
  19. Hey, Whipple, Squeeze This – Luke Sullivan, Edward Boches
  20. Scientific Advertising – Claude Hopkins

The risk with these lists is that the landscape changes, problems marketers tackle change, and ideas compound over time. I encourage anyone looking to baseline learning marketing to also look beyond this list. Take what endures and evolve beyond what doesn’t. White male academics from the 1900s can only teach you so much about the world 🙂

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