I currently work at Teladoc Health on our retention growth marketing team and am also an MBA Candidate at Berkeley’s Haas School of Business.
As a graduate of Robert H. Smith School of Business at the University of Maryland, I found my bearings in consulting and product before landing in marketing.
Outside of marketing, I’m a big Boston sports fan, a regular at Taco Bell and the Trader Joe’s cheese section, a connoisseur of the arts (especially theatre!) and a sucker for well-made California burritos. (Here’s my tentative list of the best burritos in the SF mission! 🌯)
What I Think About Often
🎡 Lifecycle marketing, engagement, and building customer journeys
📈 Principles and new developments in the growth marketing world
📚 Unconventional career advice and frameworks for marketers
🧠 Cognitive biases, social psychology and irrational human behaviors
📲 Intersection of marketing and new technologies (i.e. machine learning)
✍️ Copywriting and content funnels for new, untested products
🎨 Positioning, storytelling and brand design for new products in market
🤳 Consumer social apps and evolution in consumer engagement
🤷♂️ Hypotheticals and thought exercises for brands and ideas struggling to market