Kushaan Shah

Some quick bullets you may not have learned from my Linkedin or homepage:

• I grew up near Boston and inherited a lot from my hometown: a love for coffee, impatient driving, and undying loyalty to Boston sports team
• While I’m not a brand loyalist to many, I’m a regular at Taco Bell, the Trader Joe’s cheese section, Old Navy, and many DTC Keto brands
• I grew up a fan of the arts, especially theatre – whether Broadway or local, I’ll always go out of my way for a good show
• I love making nonsense rankings of things like the best burritos in the SF mission, ways to make eggs, flavors of La Croix, and fast food french fries

Random things I think about with my job and writing

🎡  Lifecycle marketing, engagement, and building customer journeys

📈  Principles and new developments in the growth marketing world

📚  Unconventional career advice and frameworks for marketers

🧠  Cognitive biases, social psychology and irrational human behaviors

📲  Intersection of marketing and new technologies (i.e. machine learning)

✍️  Copywriting and content funnels for new, untested products

🎨  Positioning, storytelling and brand design for new products in market

🤳 Consumer social apps and evolution in consumer engagement

🤷‍♂️  Hypotheticals and thought exercises for brands and ideas struggling to market