Background

Some quick bullets you may not have learned from my Linkedin or homepage:

I grew up near Boston and inherited a lot from my home: a love for coffee, impatient driving, and undying loyalty to Boston sports teams
I’m rarely a brand loyalist — unless it concerns Taco Bell, Trader Joe’s, or Old Navy
I grew up a fan of the arts, especially theatre – whether Broadway or local, I’ll always go out of my way for a good show
I love making nonsense rankings of things like the best burritos in the SF mission, ways to make eggs, flavors of La Croix, and fast food french fries

Random things I think about with my job and writing

🎡 Lifecycle marketing, engagement, and building customer journeys

📈 Principles and new developments in the growth marketing world

📚 Unconventional career advice and frameworks for marketers

🧠 Cognitive biases, social psychology and irrational human behaviors

📲 Intersection of marketing and new technologies (i.e. machine learning)

✍️ Copywriting and content funnels for new, untested products

🎨 Positioning, storytelling and brand design for new products in market

🤳 Consumer social apps and evolution in consumer engagement

🤷‍♂️ Hypotheticals and thought exercises for brands and ideas struggling to market